In Week 2, we focus on starting projects the right way — building confidence in the discovery phase. You:

• Learn how to map stakeholders and prepare for effective stakeholder interviews.

• Practice secondary research — investigating a domain, competitors, and heuristics to get up to speed fast.

• Explore how to pitch generative research to stakeholders by being proactive and showing the value of learning more.

• Work through scenarios to simulate the first days of an apprenticeship — mapping stakeholders, planning interview questions, and digging up insights quickly.

By the end of Week 2, you have a toolkit for kicking off projects: stakeholder mapping, secondary research, competitor and heuristic evaluations, and ways to advocate for discovery when time is tight.