Week 3 - Information Architecture & Wireframes

In Week 3, we focus on the transition from research into early design. You'll learn how to:

  • Cluster research findings with affinity mapping so insights turn into clear themes.

  • Prioritize features using structured frameworks so teams know what matters most.

  • Create empathy artifacts (personas, journey maps, empathy maps) to keep the user at the center.

  • Sketch and wireframe your first design concepts, moving from raw ideas to stakeholder-ready screens.

By the end of Week 3, you'll have your first low-fidelity wireframes β€” rough, simple, but connected to research and business goals.